What is Digital Marketing?
Digital marketing, or online advertising, refers to any kind of paid or free efforts using internet via websites, emails or advertising to drive traffic to your website to generate sales/sales leads.
Digital marketing can be broadly divided into more specialized areas such as –
Each of these strategies, when implemented effectively, boosts website visibility with the goal of high conversions, and hence boosts your business through internet. And the best thing about it is that it works 24 x 7 without your much involvement.
The Great news about internet marketing is,
- It works very well for local business also & leaves a direct impact on local business growth.
- It’s the cheapest mode of promotion with widest reach of customers.
Why Digital Marketing?
Check – 5 Startup Marketing Problems & Why Internet Marketing can Solve them?
Digital has become a part of many people’s lives and many are foregoing other traditional media for the internet. More and more people getting their information and other requirements online so it only makes sense for businesses to use internet as a marketing tool.
- Targeted and Global Reach
- Get Results Cheaper and Faster
- Effective Tracking and tons of data for taking great marketing decisions
- Highly transparent
- Minimum overheads